Telecom Marketing Strategy 2009

Here’s one of the easiest things you can do to become an up-to-date and of-the-moment Telecom industry expert: Set up Google Alerts.

If you already have a Google account (Gmail, etc…), go to your homepage and click on “My Account” in the upper right corner. Under “My Products” on the right hand side, you will see “Google Alerts”.  If you don’t see it, click on “Try Something New” at the bottom right.  If you do not yet have a Google account, now is a good time to get one.  Set up Google Reader (and subscribe to some great Telecom blogs–here are the top 100) and then follow the instructions above.

Now–in the “search terms” box, add the customers, companies, products, people, or keywords that you want to keep track of.  Under “type” click on “comprehensive”. Under “how often”, click on “as-it-happens”. Have it sent to the email you most often check.

You are now an expert on those search terms–you’re the one who will be notified the moment any news is published on these topics.  If your prospect’s company is selling off a division–you’ll know right away–and what a great reason to call your prospect to touch base (I see that your VoIP division is changing hands, and thought of you…wanted to touch base…etc…”)  You can add customer names, prospect/buyer names, regional news items–such as updates on construction that will affect provisioning, company names, etc…

This simple process makes you the hero in the know with customers, prospects, internal employees and the board.

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